Riyadh, KSA

FIFA Fan Zone - Mrsool Park

November 2023

Modeled on the fan zones in Qatar, the FIFA Fan Zone in Mrsool Park Stadium gave visitors a unique setting to enjoy the great World Cup atmosphere in Riyadh with live music and entertainment before every match.

The Fridge curated the musical program and live entertainment for the duration of the World Cup from 20 November to 18 December. We devised a weekly residency with a live band in addition to a regular programme of well-known DJs and buskers and managed the delivery and coordination of the entertainment onsite.

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