About Us
Bringing Live To Life
WHO WE ARE
We are a team of dreamers, makers and scene-shakers making a difference in the entertainment industry in the Middle East for over 15 years. Our boundless ambition, resilience and creativity is what binds us together. Recognised for our turnkey award-winning productions, exceptional creativity and outstanding programming, we set the highest standards in delivering diverse and culturally sensitive entertainment in fresh, new and innovative ways.
End-to-end capabilities under one roof.
What We Do
Event Management
Full-service planning and flawless on-the-day delivery.
Talent Booking
Access to a curated roster of artists and performers.
Artist Management
Career development and representation for top talent.
Audio Visual
Sound, lighting and screens engineered for impact.
Creative
Concepts and storytelling that move audiences.
Design
Set, stage and brand design crafted to detail.
Production
Technical production managed end to end.
Consultancy
Strategic guidance for events and entertainment.
Our Work
Meet the Team
Shelley Frost
Founder & Director
Winner of the Industry Icon Award 2022 at the Middle East Event Awards, Shelley Frost is the Founder and Director of The Fridge , the region's live events partner of choice for lea…
Louise Baird
Head of Commercial
With nearly 15 years of experience in the events industry, Louise has worked across all facets including live events, exhibitions and conferences. She has a combination of practica…
Anne Jalauig
Project Manager
A meticulous and dedicated individual, Anne has been a vital component behind the execution and success of many of the Fridge’s cultural projects. She has project managed the Arabi…
Three ways to join the show.
Work With Us
Let's create something unforgettable
Tell us about your next event and we'll bring it to life.
Start a project