Dubai, UAE

Tunes DXB

January 2022

The Fridge partnered with the Dubai Department of Economy and Tourism to deliver a new 3-day long music festival as part of the Dubai Shopping Festival. The Fridge developed the brand Tunes DXB under the theme of 'Discover the sound of Dubai', creating the brand identity, curating the music programme line up and delivering the event on ground.

We curated and programmed over 120 performances from 30 artists in 12 different locations across Dubai. The lineup featured some of Dubai’s best singer-songwriters, rappers and musicians.

Services delivered included concept creation, program curation, logistics & technical production, marketing and brand design.

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